Recently, Archangel Down, the first book in my Archangel Project trilogy and my I Bring the Fire Box Set were both on sale for 99¢. The sales for both started at the same time, and ended at the same time, and both are still currently at $2.99. Besides the obvious difference in the number of books in each “sale”, Archangel is in Kindle Unlimited and I Bring the Fire is wide. Also, I Bring the Fire had a BookBub, and Archangel Down did not (it had a BookBub December 23rd–I stacked promos during this sale because I couldn’t have another BookBub for my recent release of Heretic, the conclusion of the trilogy.) Archangel Down was not running a Count Down deal, so it only earned a 35% royalty.
Here are the profits so far:
Although I earned more overall on the I Bring the Fire box, I earned more per dollar spent on the Archangel Down title.
Takeaways: this promo makes me really hesitant to take my Archangel Project out of Kindle Unlimited anytime soon. That said, the recent account closings due to scammers picking up KU books and getting authors accounts pulled has me hesitant to put I Bring the Fire into Kindle Unlimited. As you can see, I do earn about 1/3 my income “wide.” If I were to experience an account shut down, I would at least have a small revenue stream during the weeks that it took me to get my account re-established.
Here are the promo line-ups for the sales. Besides what you see here, I spent roughly the same on AMS ads for each book. I think they were around $20? But I forgot to track.
The newsletter swaps / FB and newsletter mentions were really effective. I will probably try to line up more of those in the future.